integrating theory--self image

In Chapter 36 Griffin brings closure to the text and to his discussion of communication theories. Although most textbooks have an introduction, few have a conclusion. I appreciate Griffin's attention to integrating the vast amount of material covered in the text.

In identifying 10 recurring principles in communication theories. Griffin points out themes across the various theories. This process proves helpful in highlighting similarities, differences, and contradictions in how communication theories conceptualize communication.

Principle 4 focuses on the notion of self-image. I decided to start with this principle because I attended the Carroll Arnold Lecture at the National Communication Association convention on Friday, November 21. Professor Gerry Philipsen from the U of Washington presented the lecture. His speech codes theory is featured in Chapter 32. Griffin notes that Philipsen's work supports communication accommodation theory, which suggests that the more individuals identify with a group, they'll view outsiders as different. In the lecture, Philipsen discussed the complexities of culture and cautioned against more simplistic views. In addition, he noted the difficulties in examining the cultures in which we're embedded because we take them for granted. Also, because so much of our identity is intertwined with culture, any perceived attacks on our culture are also perceived as attacks on our identity.

More information about the lecture is on the National Communication Association website. To view a version of the lecture presented at the University of Washington, go to the UW's Department of Communication news page.

~ Professor Cyborg